Yasir Mir - Resume

Professional Summary

Results-driven SEO Specialist with hands-on experience in driving organic traffic, optimizing search rankings, and executing paid user-acquisition campaigns. Skilled in comprehensive keyword research, on-page and off-page SEO, technical audits, and performance tracking. Adept at bridging technical web architecture with data-driven marketing to maximize engagement and ROI across competitive digital platforms.

Core Competencies

SEO & Content: Keyword Research & Analysis, On-Page & Technical SEO, Off-Page Link Building, Content Optimization

Paid Growth: Google Ads, Meta Ads (Facebook/Instagram), Audience Targeting, ROI & Performance Optimization

Tools & Technical: Google Analytics (GA4), Google Search Console, Schema Markup (JSON-LD), HTML/CSS basics

Languages: English, Urdu, Kashmiri, Punjabi

Work Experience

Goa Games Nov 2023 – Nov 2024

SEO & Digital Marketing Specialist India Platform

Executed end-to-end on-page, off-page, and technical SEO strategies to increase organic search presence and keyword rankings.
Conducted in-depth keyword discovery, clustering, and competitive SERP analysis to guide content structure and user acquisition.
Managed targeted multi-channel outreach and advertising campaigns via Meta Ads and Google Ads to acquire platform users efficiently.
Monitored search impressions, click-through rates (CTR), and conversion funnels using analytics platforms to maximize campaign ROI.

Education

Jammu & Kashmir State Board of School Education (JKBOSE) Class 12

Commerce & Vocational Stream Kulgam, J&K